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Press Releases

Posted by on in Press Releases


For Immediate Release

February 23, 2017
Media Contact:  Renee Newton
Dove Direct
This email address is being protected from spambots. You need JavaScript enabled to view it.

Dove Direct Named
AFLAC Partner of the Year

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “Brand Recognition Matters” discusses brand value perception and why outside brand recognition awards, PR and notable mentions play an important role in elevating brand equity.

Brand value perception, some media pundits argue, is solely in the hands of consumer conversations generated by word of mouth and social media, including both superior customer experiences and great marketing campaigns. Brand equity’s rise is also dependent on the additional “winning” perception generated by outside notable PR, and awards depicting best in class, for industry, category, or region.  The Dove Direct brand has amassed yet another recognition award in 2016!

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